ILUMA i Standard, Electric Purple Edition in Dubai

What Is the IQOS ILUMA i Standard Electric Purple?

The IQOS ILUMA i Standard Electric Purple is a heated tobacco holder finished in a deep, saturated purple, paired with its own pocket charger and built on the IQOS ILUMA device platform. It runs the same core technology as the rest of the ILUMA i Standard line. Only the colourway changes here.

Design and Finish

The holder carries a solid Electric Purple shell with a smooth, matte-leaning texture.

Its pocket charger matches the purple tone, so the set reads as one piece rather than mismatched parts.

Specs and Device Compatibility

The holder runs the SMARTCORE INDUCTION SYSTEM, a bladeless heating method, so there’s nothing to clean or break inside.

The holder measures roughly 101 mm tall and weighs around 30.5 g, with a pocket charger near 121.5 mm tall. Charging runs through USB-C, with a full charge taking about 135 minutes.

Each session lasts up to 6 minutes or 14 puffs, and the pocket charger tops up the holder for around 20 sessions total. It works only with TEREA sticks, not other heated tobacco formats.

How It Compares to Other ILUMA i Devices

Next to the IQOS ILUMA i Standard Orange, the internals match exactly. Only the colour changes between the two.

Stepping up to the IQOS ILUMA I Prime Remix Limited Edition brings a larger Prime-tier holder and a shifting collector’s finish, at a higher price. Pick Electric Purple for a bold, single-tone Standard-tier look.

Do I Need to Clean the ILUMA i Standard Electric Purple?

No. The IQOS ILUMA i Standard Electric Purple uses induction heating instead of a blade, so TEREA sticks stay fully sealed during each session and leave no tobacco residue inside the holder. This removes the regular cleaning routine that older heated tobacco devices required. A quick wipe of the exterior is all it needs.

How Many Sessions Does It Get Per Charge?

The IQOS ILUMA i Standard Electric Purple holder runs a handful of consecutive sessions before it needs a top-up from its pocket charger, and the full pocket charger extends that to around 20 sessions total. Each session lasts up to 6 minutes or 14 puffs. A full charge from empty takes roughly 135 minutes.

Is the ILUMA i Standard an Upgrade Over Older ILUMA Models?

Yes. The IQOS ILUMA i Standard Electric Purple adds a Touch Screen for session tracking, Pause Mode for stopping and resuming a session within 8 minutes, and FlexPuff for a few extra puffs on shorter sessions. None of these three features were available on earlier ILUMA models. The underlying heating system stays the same bladeless induction design.

Where to Buy in the UAE

Order the IQOS ILUMA i Standard Electric Purple through the tereaiqos.ae shop. Delivery reaches Dubai, Sharjah and Ajman within 1 to 3 hours.

Abu Dhabi and Fujairah orders arrive the same day or the next. Contact us if you’re deciding between ILUMA i colourways.